During CES, Creative unveils its latest collection of digital entertainment offerings. I took the lead in orchestrating the design, look and feel, and overarching concept of the expansive 7,000-square-foot trade show booth. The "Find Your ZEN" initiative for the Vision:M and V Plus Series MP3 players was introduced by our team. This campaign utilizes a spectrum of colors to represent diverse personas and endeavors, seamlessly integrating with the distinctive characteristics of the MP3 players highlighted in our campaign.
Developed the concept and execution for the CES product brochure. Project was completed on an extremely tight deadline consecutively while preparing for product launches with multiple Business Units.
Worked as the lead designer on various products including the "Find your ZEN" campaign for MP3 players. Project objectives included art direction, design, photography and production of packaging, advertising, collateral, POP, trade show and photo shoots. The goal was to show the size relevance while making the product fun to use. Some application examples are billboards, magazine ads and POP.
Worked as the lead designer on Sound Blaster, the first ever Sound Blaster designed to fit Into the PCMCIA card slot in notebook computers. Project objectives included art directing, design and production of collateral, POP, trade show, packaging and photo shoots. The project was done on a very tight deadline to meet in-store sell-in dates.
Worked as the lead designer on various products including Web Cams. Below are application examples of in-store POP and packaging re-design. Project objectives included art directing, design and production of collateral, POP, trade show, packaging and photo shoots.
The Creative brand encompassed an array of products, ranging from Sound Blasters and MP3 players to speakers, webcams, and headphones. The project's goal was to develop cohesive branding concepts for packaging that spanned across all product categories, aiming to establish a unified brand identity.
I was presented with a challenge by the team to develop a fresh logo and design apparel for the release of the upscale "Aurvana" signature series premium headphones. The intention was to enhance its appeal to professional DJs and musicians. To coincide with this, limited edition hoodies were crafted exclusively for the introduction of the new Aurvana Line.
Worked as the lead designer on Sound Blaster gaming products. Project objectives included art directing, design and production. I created the concepts for art using "Bioshock" 2K games partnership assets. Created graphics for the Game Developers Conference booth, original task was to create a new logo specific for the show. The team liked the booth so much, we used this as a new campaign for Sound Blaster marketing materials, POS end cap, sweatshirts, packaging, collateral and trade show materials.
