Brand Designer for integrated marketing firm developing branding and identity systems. Actively participated in new business development. Concept direction, project design, and product development. Involved in the creation of all branding and identity systems, packaging, collateral, trade show graphics, and mock-ups.
Partial client list included Visa, Apple, Netflix, Barbie, Toys R Us, and SFFS. marchFIRST operates as a global professional services firm that offers business improvement solutions to its customers.
Developed explorations for Evite, a free online event planning service featuring invitations, social networking and local information. Created the Evite logo and stationery system and style guide explorations.
"Visa Look of The Games." The Olympic Games gives Visa a worldwide platform from which to promote its products and services. Creating a unique layering system, the Wasatch Crystals allow exceptional versatility. Created clear, accurate signage to convey important information to athletes and employees. Bag tags distinguished guests’ luggage and the groups to which they belonged. The ultimate style is simply stated.
Your Ticket to Sports 24 hours a day. Created explorations and alternate solutions for merging two well-known brands to create the largest online news 24hrs a day. I created the ticket idea which was self evident when applying the logo to different applications.
FileMaker, the leading workgroup database software program from Apple. With the Creative Director, I developed the brand icon for the FileMaker logo and branding application examples.
Drawing inspiration from the concept of a Cyborg - part human, part machine - the brand Zeborg was crafted with the initial Z to stand out and be easily memorable. I was responsible for developing the branding identity, style guides, and business system for this procurement and sourcing focused start-up. With a powerful brand name, Zeborg naturally lent itself to exploring a word mark featuring a prominent capital "Z."
I redesigned the San Francisco Film Society brand and the stationery system, website, and various marketing materials for the 44th Annual International Film Festival. The Poppy was used as the central theme which was easily extractable for a variety of graphic applications.
Assisted in creating Toysrus.com, evite.com, equilibrium.com, potterybarn.com, flysfo.com and Barbie.com which included developing design variations, building production files, completing revisions, preparing presentation materials and creating mock-ups. Developed interactive websites which involved wireframes, prototype, product development, UI/UX design, production, testing, and maintenance.
Developed the "Shop, Click & Win" campaign for Visa, the world's leading payment brand and largest consumer payment system. Created collateral for the rewards program which provides safe and secure shopping on the internet.
Playing off the company’s name, Hollywood was used as the central theme. Created a word mark for the company's role as the leading provider of DVD film titles on the Internet. Developed word mark explorations, business system and graphic standards.
APPLICATION EXAMPLES