At SanDisk, I worked with Channel Marketing, Branding, Engineering, Product Marketing, and eCommerce. My role involved creating digital assets for up to 25 product launches across six categories annually. These creative materials were used for integrated marketing campaigns in multiple languages and across various points of contact.
Together with the team, I was responsible for Art Direction and visual design of campaigns ensuring they were aligned with the global brief and were delivered on time. At Western Digital, our main priority was understanding and designing for our target market while maintaining brand consistency. This involved blending innovative vision, purposeful design, staying up-to-date with current trends, and leveraging strategic data. These efforts culminated in driving substantial and meaningful results.
