Oversaw the launch of SanDisk and the NEW SanDisk® Professional Brand, leading the design of product brochures, print advertisements, and eCommerce pages to align with the new premium brand. Additionally, I ensured the layout, guidelines and visuals were consistent with Marcom, Brand, and Channel partners.
Redesigned SanDisk and SanDisk Professional Brand stores from initial concept, wireframes, prototype, user testing and visual design. This rebrand resulted in increased click-through conversion rate and reduced consumer confusion for multiple variations of memory cards and hard drives.
SANDISK PROFESSIONAL PRODUCT BROCHURE
PREMIUM LANDING PAGES AND INFOGRAPHICS
PRINT AD
SDP G40 PRODUCT LAUNCH
BRAND ASSETS AND STYLE GUIDES
REBRANDING EXPLORATIONS
REBRANDED WEB BANNERS
SANDISK PROFESSIONAL SWAG
G-TECHNOLOGIES "RUGGED" LANDING PAGES
G-TECHNOLOGIES "RUGGED" BnH SHIPPER