Crafting a new brand for the gaming market. The WD_BLACK gaming brand is a global leader in performance gaming devices. The goal was to create overall brand awareness focusing on the new family of High-Performance gaming products and build a $50M gaming business. The result was the sellout of global product inventory in 8 weeks time.
As an initial dive into the design system, the exploration touched upon a few visual elements that inspired us to dig deeper. The mission was to convince "Gamers" to buy and educate the need for storage. I provided the creative brand building concepts and product launch assets for B2B and B2C consumers of product marketing asset design and development (print and digital) and final production.
EMAIL, LANDING PAGES, WEB BANNERS, COLLATERAL
