As Art Director, understanding Western Digital's product lineup is crucial to developing design strategies and solutions while creating best-in-class artwork for WD Consumer Brands. Playing a pivotal role in conceptualizing, providing art direction, and formulating marketing strategies.
I Contributed significantly to the global brand creative strategy for a $16B Fortune 100 global technology company across multiple Western Digital brands, including WDC, WD, WD_Blk, SanDisk, and SanDisk Professional.
As part of the Marcom team, I worked alongside Channel, eCommerce and Product Marketing teams to create assets that include, but are not limited to UI/UX design, print, visual design, branding and identity, iconography, packaging, marketing collateral, ads, point of purchase displays, product images, web banners, email blasts, and landing pages.
