In late 2022, Western Digital Corporation underwent a rebranding effort aimed at modernizing and personifying the umbrella brand to better resonate with both B2B and B2C consumers. This rebranding included the creation of a new iconic logo mark.
As part of the team, I led brainstorming sessions, ideation, concept development, hands-on design, and production for the brand assets across various customer touchpoints. The primary objective was to humanize the new brand design language, exploring fresh and exciting branding possibilities while adhering to the standards of the two key elements of the brand.
HR RECRUITING ANIMATED SOCIAL MEDIA BANNERS
DISASTER RELIEF SOCIAL MEDIA CAMPAIGN ICONS + IMAGES
HISTORY OF INNOVATION UI/UX STRATEGY TIMELINE
HISTORY OF INNOVATION FRONT LOBBY EXPLORATION
WDC CORPORATE REBRANDED FMS22 BOOTH GRAPHICS
Below are examples that not only incorporate the brand but also demonstrate a diverse range of execution styles.
BRAND EXPLORATIONS—AD
BRAND EXPLORATIONS—BILLBOARD
BRAND EXPLORATIONS—HOMEPAGE
BRAND EXPLORATIONS—WEB BANNERS